Performance Marketing is a new term coined after the full bloom of social media and e-commerce around the world indicating the method to get the target group to ‘perform’ some actions such as buying, becoming a fan, watching video to learn more on the products, spreading the designated contents, etc.
However, we should not get confused between online advertisement, digital marketing, and social media exposure, because Performance Marketing encompasses all of those things plus data analysis, behavioural research, content design, and more.
During the pandemic Performance Marketing community in Thailand has advanced greatly due to consumer’s longer time spent online. The practice has been proven the next level of marketing and the old myth in advertisement has been eliminated. NorthStar Digital Agency will share their case studies and learnings from previous campaign to the M&I operators to gain better knowledge on PM and how to use it to win back MICE business.
Patrick Epler, Northstar Marketing Agency Co-Founder & CEO
Kewalin Singhakham, Northstar Marketing Agency Co-Founder
TIME2021 Knowledge Exchange